Privacy Policy

Sumitra Jewellers ("we", "us", "our") respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains what information we collect when you visit our showroom, call us, make a purchase, avail a service, or browse this website, how we use it, and the choices available to you.

1. Introduction

This Policy applies to personal information collected by Sumitra Jewellers, Khordha, whether in person at our showroom, over the phone, or through this website. By interacting with us, you agree to the collection and use of information as described here. If you do not agree with this Policy, we would encourage you to let us know before sharing personal information with us.

2. Information We Collect

Depending on how you interact with us, we may collect:

Contact details — your name, phone number, and address, when you make a purchase, place a custom order, or ask us to follow up with you.
Transaction details — details of jewellery purchased, exchanged, repaired or valued, including weight, purity, price and payment mode, recorded on invoices and internal registers.
Identity information — where required by law for high-value transactions or old gold exchange, such as a government-issued ID, in line with applicable jewellery-trade and anti-money-laundering regulations.
Design references — photographs, sketches or reference images you share with us for customised jewellery.
Communication records — details of calls, messages or enquiries you make to us regarding orders, repairs or general questions.
Website usage information — such as pages viewed and general device/browser information, if you visit this website (see Section 7).

3. How We Use Your Information

We use the information we collect to:

Process purchases, custom orders, exchanges, repairs, polishing and ear-piercing appointments;
Issue accurate invoices, warranty records and certificates;
Contact you about the status of an order, repair, or a query you have raised;
Comply with applicable legal, tax and regulatory requirements relevant to jewellery retail and gold transactions;
Improve our showroom experience, services and this website; and
Share occasional updates about new collections or offers, where you have not opted out of such communication.

4. Identity Verification & KYC

In line with applicable regulations governing the jewellery trade and cash transactions in India, we may be required to record identity proof for certain transactions, particularly high-value purchases, old gold exchange or instant cash payouts. This information is collected solely to meet our legal and regulatory obligations and is not used for any unrelated purpose.

We do not sell your personal information. We may share it only in the following circumstances:

With government or regulatory authorities, where required by applicable law, such as tax reporting or anti-money-laundering compliance;
With gemstone or hallmarking certification bodies, where a certificate is being issued for your jewellery;
With our own staff, strictly on a need-to-know basis, to process your order or service request; and
Where you have given us specific consent to share information with a third party, such as a delivery partner, if applicable.

6. CCTV & In-Store Security

For the safety of customers, staff and merchandise, our showroom premises are monitored by CCTV. Footage is used solely for security purposes, is retained for a limited period, and is accessed only by authorised personnel or shared with law enforcement where legally required.

7. Cookies & Website Data

If you visit this website, we may use basic cookies or similar technologies to help pages load correctly and to understand, in general terms, how visitors use the site (for example, which pages are most viewed). This website does not require you to create an account, and we do not knowingly collect sensitive personal information through it. You can control or disable cookies through your browser settings; doing so may affect how some parts of the website display.

8. Data Retention

We retain transaction records, invoices and related personal information for as long as required to meet our legal, tax and regulatory obligations, to honour warranty, exchange and buy-back commitments, and to resolve any disputes. CCTV footage is retained for a shorter, limited period as described in Section 6. Once information is no longer needed for these purposes, we take reasonable steps to securely dispose of or anonymise it.

9. How We Protect Your Information

We store physical records and registers securely at our showroom and limit access to authorised staff. While we take reasonable measures to protect your personal information against loss, misuse or unauthorised access, no method of storage or transmission can be guaranteed to be completely secure.

10. Your Choices & Rights

You may:

Ask us what personal information we hold about a transaction of yours;
Request a correction if any information on your invoice or our records is inaccurate;
Opt out of promotional calls or messages at any time by informing our staff or calling us directly; and
Ask us questions about how your information is used, using the contact details below.

Please note that certain records, such as invoices and identity documents collected for regulatory compliance, must be retained by law and cannot be deleted on request while that obligation applies.

11. Children's Information

Where a service such as ear piercing is provided to a child, information is collected from and communicated to the accompanying parent or guardian, and is used solely for the purpose of that service.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The updated Policy will be posted on this page with a revised "last updated" date.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:

Sumitra Jewellers, Khordha, Odisha
Phone: +91 94384 20716
Hours: Monday – Sunday, 10:30 AM – 8:30 PM